Trends in India’s Personal Hygiene Market

The changing consumer needs, growing awareness on health and wellness and development of new products have led to changes in India’s personal hygiene market. The rising urbanisation and substantial growth in disposable income have made people choosy regarding personal care products. This has led to several trends in India’s personal hygiene market. 

Increased Demand for Natural and Sustainable Products

The growing demand for natural and organic products is one of the noticeable trends in India’s personal hygiene market. People are increasingly becoming aware of the ingredients in personal care items and want eco-friendly alternatives. Brands that emphasise organic, chemical-free and sustainably sourced items are becoming people’s choice. People are going for healthier and environmentally-friendly options.

Innovations in Men’s Grooming Products

Traditionally, the personal hygiene market has been primarily for women. But nowadays, the focus is also on men’s grooming products. Men also take a keen interest in a wide range of personal care products to fulfil their specific needs, hence increasing their choices and making the market even stronger. The personal hygiene market is witnessing growth and offers designs for modern Indian men, ranging from specialised skincare products to a wide array of grooming tools. 

E-commerce Drives Faster Product Accessibility

The usage of e-commerce platforms has further propelled companies offering personal hygiene products across India. Consumers can easily get access to a wide range of products, compare prices and view reviews before buying any products online. The personal hygiene market has witnessed significant growth since the online wave began in India, particularly in regions where physical retail infrastructure may be limited.

 Focus on Personalised and Tech-Driven Solutions

The personal hygiene market is growing using the advanced technology that makes it develop personalised and tech-driven solutions. Many people in India are increasingly embracing technology-enhanced products. For example, the introduction of smart toothbrushes helps monitor brushing habits. This not only shows the desire for individual care but also aligns with the tech-savvy nature of the younger demographic.

Hygiene in the Post-Pandemic Era

After the COVID-19 pandemic, our behaviour and preferences regarding personal hygiene products have changed considerably. Antibacterial soaps, hand sanitisers and disinfectant wipes become more popular across Indian households. This increased awareness of personal and environmental hygiene is having a lasting impact with consumers prioritising products that offer protection against germs and viruses.

Conclusion 

People are concerned about their skin, health and everything. For that, they need to adopt a personal hygiene routine. That’s why India is seeing an evolving growth in the personal hygiene market. It’s not gender specific, everyone needs care whether they are male or female. 
India’s Personal Hygiene Market as we spoke earlier, has tremendous growth potential for companies operating in this sphere. The rising e-commerce wave on the back of increased smartphone adoptions across urban and rural locations presents significant opportunities for companies to expand their business using a talented workforce. However, finding the right talent at the right time is always a challenge. That’s why reBLISS – a smart platform has come up to ease such concerns by having both business and supply chain partners under one roof. Both can sign up on reBLISS and start contributing to India’s economy.