What happens when you are thrown into a sales field with huge business targets to achieve? Sales managers will keep quizzing you on your daily sales activities like how many customers you have spoken to, how many hot leads you have generated, how many of them are in the cold stage, and so on. So as a beginner in sales, you need to understand the dynamics of different sales stages. In this blog, we will highlight those stages. So, stay tuned!
Sales Cycle
The sales cycle is a process of converting leads into potential customers. It consists of several steps to nurture a lead and close the deal. Different companies have different sales cycles according to their needs. Effective sales cycles offer salespeople a roadmap for converting leads into customers. Here we share some effective steps of sales cycles that help you guide, improve and boost your sales process.
Some Effective Stages of the Sales Cycle
As discussed above, sales cycles consist of different steps depending on the type of industry, products and many other factors that play a part in the success of each sales stage. Here are common steps that most of the sales cycle involves.
Prospecting Leads
The company’s sales process starts when its sales representatives begin prospecting for new leads. As a sales executive, start searching for new customers by looking at their profiles, identify the potential leads they’d like to reach out to, and figure out how to approach them.
Here, the most common question arises: what is the difference between lead generation and lead prospecting? Most sales representatives use these terms interchangeably, but these two are different. Lead generation is the process in which companies simply collect information about the lead, while in lead prospecting, sales representatives want to reach out to the leads and establish that they’re interested in the product.
More Contact, More Sale
Once a company decides on its prospective leads, it needs to contact them. As per the customers’ comfort, the company needs to contact them. Like, if customers want to be contacted through email then the company needs to reach out through email only.
Lead Qualification
In the lead qualification process, a company or its sales representative needs to evaluate the quality of the lead for a business’s products or services. The main objective of the step is finding the most promising lead based on some factors such as their level of interest, buying intent, budget, and fit with the business’s ideal customer profile.
Foster Lead
As a company, if you feel that your leads are not ready to buy products, at that point, you need to encourage them to buy your product. Companies can do this by advertising their products and services through emails or Google ads.
Offer to Bring More Sales
Once your leads show interest in your products and services and start checking prices, it means they are ready to go ahead. Now it’s the time when companies need to put more relevant offers to attract leads.
Manage and Handle Objection
Sometimes customers also come with different objections about the product and offers. If objections are not handled properly, it may decrease sales and affect the brand’s reputation. So, it’s crucial for businesses to manage objections effectively and on time.
Sales Closing
It is the final and most important point of the sales cycle. At this point, the company closes the sale with the lead. Now, prospects make a purchase or sign a contract with the business.
Wrap Up
For every business, it is crucial to run their sales process effectively. That depends on implementing the right strategy for the sales cycle and hiring talented sales representatives. For those looking to build a career in sales, this guide on sales processes will likely prove handy. So, if you want a platform that offers you sales work, sign up on reBLISS – a platform that connects skilled professionals with a myriad of companies offering exciting work opportunities in the field of sales, QR code installations, delivery services, and much more.
reBLISS 
Leave a comment